Psychosis can bluntly be defined as a condition of losing touch with reality.
New condo commercials present truly psychotic spaces, spaces with no connection with reality.
One recent example is the commercial for Redrow development in London. The commercial was pulled after widespread criticism (Telegraph). The scenes from the commercial are remarkable regarding describing the city as a distant reality and the protagonist as a winner (we are not sure what he won, but he says ‘I did this’ at the end).
Another example is the commercial for Quasar Istanbul which is a luxury housing development in Istanbul. The promotional film shows various images, like gardens, jewellery, women posing in weird poses, but we don’t see the houses. That’s a bit odd regarding this is an advertisement to sell houses, or is it? It is a like a thriller/horror movie trailer and a quite a long one. Just to save you, the real deal starts after 00:52.
The two commercials show us examples of psychotic spaces framed in such advertisements: spaces away from reality, distant from everyday life and wrapped with superpowers and some illusions.
Both commercials have a feeling of walking into one’s delusions …
If these are just imaginary thought exercises or thriller movies, it would probably be fine. But, there are tools to reproduce our cities, and not in a very pleasant way. I don’t know you, the reader, but this is not the city I would like to live in.
Maybe, just maybe, it is time to come back to reality.