How Utopia Became a Real Estate Leaflet?

When it comes to gated communities, recurrences of similar everyday life images and spatial representations in mass media form a discourse of the future everyday life. It depicts an ideal living environment that aligns neoliberalization with an idealization of private urban services, commodified forms of housing production, enclave living and exclusiveness, as well as the glorification of consumerism. This aligns with neoliberalism’s “pervasive effects on ways of thought to the point where it has become incorporated into the common-sense way many of us interpret, live in, and understand the world” since the 1970s (Harvey, 2007, p. 3).

Understanding the role of this discourse in the imagining and producing of future everyday life in cities is critical for the production of urban space in the future and for the role of utopian thinking. In this respect, a critical investigation of the representation of future everyday life in housing developments would provide some insight on these issues. This particular case study focuses on mass media representations of the branded housing projects developed in Istanbul, which provide some clues.

To read the full short article on Public Seminar, click here.

 

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The Radical Imagination

Public Seminar is a critical platform for researchers on topics varying from contemporary politics to urban issues. The Radical Imagination strand presents some brilliant works on imagination, spectacle and discourse:

A collaboration between University College London & the New School for Social Research, this Public Seminar platform provides a forum for the study of imagination and its function in contemporary political economy. Publishing original contributions from a broad range of critical theory, we will explore the futures that are being socially produced against the backdrop of financial capitalism, and the opportunities for mobilizing a radical imagination to resist political dystopia.

Editors: Chiara Bottici and Aris Komporozos-Athanasiou
Managing Editor: Lucas Ballestin

Click here to read a very interesting selection short articles, including one from me 🙂

“Have you noticed the change in the city?” – Mass Media and Housing Futures in Turkey

“Have you noticed the change in the city?”

The above slogan is from an advertisement for a branded housing project in Istanbul (Figure 1). Istanbul is changing, so do the other cities in Turkey. The change is unprecedented and controversial. The change follows the neoliberal restructuring in this country, and in this context, branded housing projects, as housing enclaves providing services and facilities exclusively for their residents, have been developed since the early 2000s. The branded housing projects are produced under certain brands and advertised extensively through mass media while implementing various branding techniques and strategies. Although their extensive development in turkey take attention, it should be noted that this type of development is far from being a unique and can be seen in many other contexts such as Latin American CountriesSingaporeIndia, and Nigeria. (Research Turkey)

I wrote a piece on framing housing in mass media and its discontents for Research Turkey.

Click here to read it!

“Ever wanted something more?” – Mass Media Representation and Housing Futures

Social Policy, Housing, and Equality Research blog

“Ever wanted something more? Ever thought there could be a better way to live free from the shackles of the old tired world?” Here, Dr Bilge Serin talks us through the new world of commodified housing developments.

The above slogan is from an advertisement for a fictional housing development in the recent movie High-Rise. The movie is an adaptation of J.G. Ballard’s novel written in the 1970s. This fictional advertisement has many similarities with actual ones for so-called luxury housing developments, and presents a trend in the representation of housing futures in mass media – in the UK and in many other contexts.

Bilge-Serin Dr Bilge Serin

Representation of housing futures in mass media is an interesting issue. First of all, it is an intricate one involving various layers – from the representation of everyday life and future residents, to the construction of the housing project itself. Understanding this mass media…

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The Promised Territories: The Production of Branded Housing Projects in Contemporary Turkey

 

Abstract

Cities in Turkey, following the neoliberal restructuring of the country, have undergone a process of transformation in the last decade at a greater pace than experienced in previous periods. Through these processes, while new territories have been constructed, previous formations have been dismantled. While some of these constructed territories are abstract (e.g. Nomenclature of Units for Territorial Statistics [NUTS] regions), some are tangible and physically defined such as branded housing enclaves.
Branded housing projects produce territories in the form of housing enclaves, which provide key services and facilities within their confines exclusively for project residents. By 2013, the number of branded housing projects located in Istanbul alone numbered 852 with the number of units provided by these projects amounting to 7.7% of the total housing stock the city (Sarıçayır 01/21/2014). This paper argues that these territories are co-produced by political society and civil society (in Gramscian terms): while political society regulates and directly contributes to the production of these territories through public actors involved in the branded housing projects, civil society contributes through the production of social consent for such developments.
The article discusses the role of political society and civil society in the production of branded housing projects by focusing on the case of Emlak Konut GYO (Real Estate Partnership) projects developed in Istanbul between 2003 and 2014. Firstly, the role of political society is discussed through the roles of TOKI (Housing Development Administration of Turkey) and Emlak Konut GYO as major public actors in the development of these territories; and secondly, the role of civil society is discussed through excavating the traces of production of social consent for branded housing projects in news articles published on Emlak Konut GYO projects between 2003 and 2014. The paper concludes that branded housing projects are emerging as spatial territories in contemporary Turkey as a result of hegemonic struggle through political society and civil society.

ejts

For the full article on European Journal of Turkish Studies, click here.

Bilge Serin, “The Promised Territories: The Production of Branded Housing Projects in Contemporary Turkey”, European Journal of Turkish Studies [Online], 23 | 2016, Online since 02 January 2017, Connection on 04 January 2017. URL: http://ejts.revues.org/5383

A Questionable Robin Hood Story: Branded Housing Projects and Public-led Commodification of Urban Space

Abstract

Inequalities in urban space have been on the rise since the 1970s with global neoliberal restructuring processes. This rise in inequality fosters segregation in urban space which has become observable through gated enclaves. Housing enclaves became a way of urban space production in many countries. Aligning with this global trend, since the early 2000s, following the 2001 economic crisis, a new version of housing enclaves has been emerging in Turkey- branded housing projects. The projects are produced under certain brands as urban spatial commodities by private developers or public private partnerships, and widely use various types of advertising like any other commodity on the market. The role of state institutions in the production of this commodified and marketed form of housing provision is illustrative of the practices of the neoliberal state. This article[1] discusses branded housing projects in relation to the role of the developing neoliberal state in Turkey, firstly by giving an overview of the neoliberal urbanisation processes which Turkey has been going through; secondly by discussing the main characteristics of the projects; and thirdly by focusing on the role of public institutions in the production of such places, and criticizing the role of revenue-sharing model. The article thus questions the role of the neoliberal state in contemporary commodification of urban space in Turkey.

For full article on Research Turkey, click here

Serin B. (July, 2016), “A Questionable Robin Hood Story: Branded Housing Projects and Public-led Commodification of Urban Space ”, Vol. V, Issue 7, pp.06 – 23, Centre for Policy and Research on Turkey (ResearchTurkey), London, Research Turkey. (http://researchturkey.org/?p=12324)

Şaibeli Bir Robin Hood Hikâyesi: Markalı Konut Projeleri ve Kent Alanlarının Kamu Eliyle Metalaştırılması

Özet

Kentsel alandaki eşitsizlikler 1970’lerde küresel neoliberal yeniden yapılanma sürecinin başlamasından bu yana artagelmiştir. Eşitsizlikteki bu artış etrafı çevrili yaşam alanlarıyla (anklav) birlikte görünür hale gelen kentsel alanın ayrışmasını hızlandırmaktadır. Konut anklavları birçok ülkede kentsel alanın bir üretim yolu haline gelmiştir. Bu küresel trendle birlikte 2000’li yılların başlarından itibaren, özellikle 2001 krizi sonrası Türkiye’de konut anklavlarının yeni bir versiyonu olan ‘markalı konut projeleri’ ortaya çıkmıştır Bu projeler özel firmalar ya da kamu-özel işbirliği ile belli markalar altında geliştirilip piyasadaki diğer ürünler gibi çeşitli pazarlama yöntemlerini kullanmaktadır. Devlet kurumlarının bu metalaştırılan ve pazarlanan konut projelerinin üretimindeki rolü neoliberal devletin uygulamalarını anlama açısından açıklayıcıdır. Bu makale, öncelikle Türkiye’de meydana gelen neoliberal kentleşme sürecinin genel değerlendirmesini yaparak, ikinci olarak projelerin ana özelliklerini tartışarak, son olarak da kamu kurumlarının bu tür projelerin oluşumundaki rolüne odaklanarak ve gelir paylaşımı modelini eleştirerek markalı konut projelerini Türkiye’de neoliberal devletin gelişmesindeki rolü çerçevesinde incelemektedir. Çalışma, böylelikle neoliberal devletin Türkiye’deki kentsel alanın metalaşmasındaki rolünü irdelemektedir.

Research Turkey’de yayınlanan tam metin için tıklayınız

Makaleyi şu şekilde referans vererek kullanabilirsiniz:

Serin B. (Temmuz, 2016), “Şaibeli Bir Robin Hood Hikâyesi: Markalı Konut Projeleri ve Kent Alanlarının Kamu Eliyle Metalaştırılması”, Cilt V, Sayı 7, s.06 – 19, Türkiye Politika ve Araştırma Merkezi (Research Turkey), Londra: Research Turkey (http://researchturkey.org/?p=12324&lang=tr)