“Have you noticed the change in the city?”
The above slogan is from an advertisement for a branded housing project in Istanbul (Figure 1). Istanbul is changing, so do the other cities in Turkey. The change is unprecedented and controversial. The change follows the neoliberal restructuring in this country, and in this context, branded housing projects, as housing enclaves providing services and facilities exclusively for their residents, have been developed since the early 2000s. The branded housing projects are produced under certain brands and advertised extensively through mass media while implementing various branding techniques and strategies. Although their extensive development in turkey take attention, it should be noted that this type of development is far from being a unique and can be seen in many other contexts such as Latin American Countries, Singapore, India, and Nigeria. (Research Turkey)
I wrote a piece on framing housing in mass media and its discontents for Research Turkey.
Click here to read it!