“Ever wanted something more? Ever thought there could be a better way to live free from the shackles of the old tired world?” Here, Dr Bilge Serin talks us through the new world of commodified housing developments.
The above slogan is from an advertisement for a fictional housing development in the recent movie High-Rise. The movie is an adaptation of J.G. Ballard’s novel written in the 1970s. This fictional advertisement has many similarities with actual ones for so-called luxury housing developments, and presents a trend in the representation of housing futures in mass media – in the UK and in many other contexts.
Dr Bilge Serin
Representation of housing futures in mass media is an interesting issue. First of all, it is an intricate one involving various layers – from the representation of everyday life and future residents, to the construction of the housing project itself. Understanding this mass media…
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