Commodifying the Utopia: The Case of Branded Housing Projects, Istanbul, Turkey

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The talk discusses emerging phenomenon of branded housing projects in Istanbul in relation with the commodification of urban space under neoliberal urbanization which has been intensified since early 2000s in Turkey.

It is taken place in scope of The Ideal City: Between Myth and Reality-Representations, Policies, Contradictions and Challenges for Tomorrow’s Urban Life, The Annual RC21 Conference, Urbino, Italy (August 27-29)

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